Google Analytics

It's all about who you know, and now you can have all the info you need to know who your site visitors are, what they did at your site, and whether or not they came back. And best of all, it's free!

Designing a great site is only the first half of the web design process. Understanding what's happening with your site on a day to day basis — and responding to what your customers want — is the real art and science of successful online communities.

Not too long ago, creating and analyzing site traffic reports was akin to rocket science. And, generating those reports cost clients a king's ransom. That didn't even begin to address what those reports might be telling you to do with your site.

But good news came by the way of — who else — Google. A couple of years ago, the web's search engine powerhouse made the process (and price tag) of tracking your site's traffic simple and easy. That's why we made the process of adding Google Analytics to your site as simple as copy-and-paste. In less than one minute, your site is linked up to the biggest, baddest analytics engine on the planet, giving you a wealth of data that you can use to learn about what your customers are doing at your site.

And the best part is, it's free. Not sort of free. Not almost free. Completely and totally free.

We use Google Analytics on every site we design for two reasons. First, it's impossible to react to site trends if you don't know what they are. And second, you can't beat the price.

When you can prove who your visitors are, how long they stick around, where they went, and what they did, you are armed with the raw materials to mold your site into the best web destination it can be.

If you are cutting checks for for confusing site traffic reports that don't tell you much if anything about what's actually happening at your site, and in ways you can understand and react to, then you'll love our implementation of Google Analytics. For more information about Google's Analytics service, click here.