DCBAgency.com artist buttons

DCBAgency.com's artist roster is heavy on high energy rock and roll, and their sponsors expect to see a site that has some interesting bells and whistles — but without confusing bunny trail navigation.

Booking agencies have one job to do: book concerts. But getting there from here involves communicating a large and fairly predictable amount of information to the potential sponsor. And potential sponsors don't like having to ask an agent for basic information.

That's why we built distinctive Flash-driven buttons into the sidebar of the DCBAgency.com web site. Each Flash button has a rollover effect on the artist's photo, and the buttons are hard-coded with direct links to the four main areas of content all sponsors need: The artist's biography, photos/videos and calendar, and a form to book the concert. As a result, sponsors are always one click away from virtually any tidbit of information they could want from any of DCB's artists.

The buttons have a same-ness that cuts down on visual clutter. But an artist photo and large custom logo dominate the art, ensuring that the sponsor will make an immediate connection with the image and musical style of the band.

Each Flash button was created independently of the others, so changes and additions to DCB's artist roster won't require a complete redesign of the entire sidebar. This saves the agency time and money they need to ensure successful relationships with their clients.

Learn more about the DCB Agency web site design by clicking here.

See the sidebar in action by going to the DCB Agency web site by clicking here.